Before you email anyone, you need the right setup.
Here’s a basic process you can use:
Get the status of your setup with a deliverability testing tool. Tools like Mail Tester are free to use.
Use those insights to optimize your infrastructure for the specific ESP (ie Outlook) & email platform (ie Quickmail) you use.
Once it’s solid, find 10+ people in your network. Ideally, these are friends, colleagues, or family willing to do you a favor.
To maximize success, notify them ahead of time on another channel & ask them to respond to an email you send.
Send emails to 2 – 5 people from this list every day so they can open & respond. The point is to secure high engagement stats.
Do this for 1 – 2 weeks or until you run out of people. Then re-test for any additional improvements.
Most Important Ways on How to Properly Warm-up a Cold Email Account
Avoid Triggers From Email Content – The content of your email is scrutinized heavily. ISPs look for specific keywords, measure the ratio between text and HTML, and compare your emails to find patterns in your messaging.Since ISPs track the differences between spammy and regular email communications, they use this information to see which one compares best to your email content.Many marketers include content in their email that seems normal, but it actually hurts your sender reputation or causes spam filters to treat your emails differently.For example, a common trigger for spam filters is including a picture with a link. Other examples include colored text, too much capitalization, exclamation points, or too much HTML.
Configure Your Server Correctly – Your domain, IP address, and ESP are all involved in sending emails. Today, communicating with other email servers requires proper authentication and following security protocols.At a basic level, you need to setup a few key items to ensure proper deliverability:
Connect Your Domain & ESP: Add MX, Cname, and TXT records to your domain settings to give an ESP like Gmail or Outlook permission to send emails on your domain’s behalf.
Setup a SPF Record: A Sender Policy Framework (SPF) helps authenticate your emails and prevent spoofing by identifying which authorized IP addresses can send on your behalf.
Setup a DKIM Record: DomainKeys Identified Mail (DKIM) helps further validate your email messages and protects from abusers by adding digital signatures to verify your emails.
SPF and DKIM to protect from abuse by verifying the origins of your email messages.Online deliverability tools like GlockApps or MX toolbox give you in-depth diagnostics on your server configuration so you can improve setup, troubleshoot, or fix issues.
Differentiate Your Email Content – Templated emails sent to the same prospects is a clear sign to spam filters that an email account is sending potential spam.ISPs know how people engage in normal email communications. One behavior these types of people wouldn’t do is blast out repetitive, impersonal content to a large group of recipients.To get past spam filters, you should differentiate your emails by personalizing your messaging. Not only does this help maintain your deliverability so you can follow up, it also increases the chance you capture attention.
If you need assitance in your e-mail marketing campaign, don’t hesitate to ask, we are offering free consultations for real valued clients