Best Tips on How To Properly Warm-up Cold Emails

Cold Emails : How Do You Properly Warm-up them?

Before you email anyone, you need the right setup.

1. Get the status of your setup with a deliverability testing tool. Tools like Mail Tester are free to use.
2. Use those insights to optimize your infrastructure for the specific ESP (ie Outlook) & email platform (ie Quickmail) you use.
3. Once it’s solid, find 10+ people in your network. Ideally, these are friends, colleagues, or family willing to do you a favor.
4. To maximize success, notify them ahead of time on another channel & ask them to respond to an email you send.
5. Send emails to 2 – 5 people from this list every day so they can open & respond. The point is to secure high engagement stats.
6. Do this for 1 – 2 weeks or until you run out of people. Then re-test for any additional improvements.

Most Important Ways on How to Properly Warm-up a Cold Email Account

Avoid Triggers From Email Content – The content of your email is scrutinized heavily. ISPs look for specific keywords, measure the ratio between text and HTML, and compare your emails to find patterns in your messaging.Since ISPs track the differences between spammy and regular email communications, they use this information to see which one compares best to your email content.Many marketers include content in their email that seems normal, but it actually hurts your sender reputation or causes spam filters to treat your emails differently.For example, a common trigger for spam filters is including a picture with a link. Other examples include colored text, too much capitalization, exclamation points, or too much HTML.

If you need assitance in your e-mail marketing campaign, don’t hesitate to ask, we are offering free consultations for real valued clients