SEO can feel a bit nebulous for those who don’t completely understand the process. Unlike many of the marketing techniques out there, it takes some time to build steam. And without seeing immediate results, it can be hard to judge whether it’s right for your business.
The benefits of SEO, however, are seriously big if you get your strategy on point.
No matter what your business is, you need SEO in order to thrive online.
Read on and we’ll show you ten of the great benefits that can come from a winning SEO strategy.
1. SEO Traffic Converts
Since people are already looking for your product or service when they’re punching things into a search engine, you know that they often have commercial intent.
In other words: most of the traffic which comes to your page through search engines is potentially converting.
Other forms of advertising really don’t have this advantage. When was the last time you clicked on a banner ad out of anything but simple curiosity?
When you have the right keywords targeted, you can be assured that they’re there to buy right from the get go.
2. SEO Improves the User Experience
While it wasn’t always true in the past, Google has built their algorithms with the user in mind.
That means you’ll be able to make things better for your users just by implementing proper search engine optimization techniques. The old-school stuff like keyword stuffing and cloaking just doesn’t work anymore.
What does that mean for you?
It means that you’re going to need to build great content and give your users exactly what they want in order to succeed.
It also means that if you do things properly, you’re likely to have repeat visitors, which increases the chance of a sale.
The combination of SEO and content marketing is extremely powerful and as time goes on they’re getting closer and closer together.
3. Increased Credibility
The internet is built on trust. Who better to trust than the website which pops up at the top of Google?
The majority of people use search engines, and they find themselves having to trust them in order to make sure they end up with the right products and information.
By climbing up the search engine page rankings, you’ll quickly find that your brand itself gains credibility simply by having made it out on top.
Increasing consumer trust is a winning strategy by itself, doing so while bringing in more traffic is a no-brainer.
4. Most Clicks Are on the Front Page
Studies show time and time again that most of the clicks which are put out go on the front page of Google.
In addition to that, you’ll quickly find that AdWords only makes up a vast minority of the clicks which are made on the front page.
Once again you have a clear reason why you should be investing in your SEO. Without it, you’re simply not going to be able to get ahead of the competition without spending vast amounts of money.
This means that ranking on the second or third pages of Google effectively reduces your visibility by a lot and certainly isn’t “good enough” as many people seem to hope it is.
5. Local Rankings Translate Directly into Sales
If you’re a locally operated business, then there’s still a good reason for SEO: local businesses which rank at the top of Google for their industry get more visitors and more sales.
Around 50% of people who do a search for a local business on any given day will find themselves visiting that sort of business before the day is over.
Mobile searchers tend to make a purchase within the same day 18% of the time.
That’s a lot of foot traffic that your business could be missing out on if you choose to ignore SEO in favor of traditional marketing methods.
Local SEO might be the missing piece of your puzzle.
6. Organic Traffic Makes Up the Bulk
If you’re reading, this then hopefully you already understand that traffic is the life-blood of your website.
Indeed, with the percentage of mobile users on a constantly increasing basis, it can be a huge driving factor for many businesses that wouldn’t traditionally be associated with the web.
Even when paid traffic is being utilized through channels like social media or Google AdWords, natural traffic through search engines still makes up the vast majority of users who will be visiting your page.
7. SEO Keeps You Competitive
The traffic, search, and clicks are always going to be there.
That can be awesome for you or it can mean that your competition is getting all of the money that you’re missing out on. The simple fact is this: regardless of whether or not you’re implementing SEO, there’s someone in your industry who is.
Even a small investment is going to give you a competitive edge. In more tech-inclined industries it’s already necessary, but people running blue collar businesses, shops, and restaurants will benefit enormously.
Bringing in more customers should always be at the front of your mind. Being on top of the search engines not only brings in more people, it also means that you’ll be getting the clicks and sales that your competition won’t.
8. SEO Heightens Brand Recognition
Like it or not, branding isn’t just some buzzword which pops up in marketing circles. It’s a vital piece of the puzzle for any modern marketing campaign.
With the proper keyword research in your corner, you should be able to rank for a ton of different searches in your industry.
Eventually, your page can be considered an authority within your industry, as long as you have the great content required to back it up.
Brand recognition is hard to quantify, but if people are searching directly for your brand, then you’re going to come out ahead.
SEO is a vital part of the puzzle in this arena, although it’s certainly not the only one.
9. SEO is a Long Term Strategy
While it might seem costly upfront, SEO services will ensure that you have a future in your industry.
Here’s the thing: a relevant piece of content which tops the SERP is going to be a gift that keeps on giving. That piece of content might cost more than a couple of social media posts or some PPC advertising initially but it’ll keep you on top.
Remember that modern SEO is all about user experience. Without giving your users what they need, you’re simply not going to rank.
There are still a number of techniques out there which work for short term gains in the algorithm, but white hat SEO techniques build a lasting foundation that will more than pay for itself in the long run.
Search engine optimization isn’t free.
It is likely to pay off far more than you’ve invested in the long run.
10. It Keeps Your Site Serving You
There’s a lot to be said for keeping a website, but many small businesses make the mistake of not keeping things updated.
In the long run, that means you’re just going to be paying the web hosting and not getting any real benefit out of it.
Think about this: does your website need an update? Why not make it one which will push you through to the next level.
SEO is a constantly changing practice. Some of the factors which go into off-page SEO include easy navigation, website speed, and it’s starting to look like even the user interface can help with Google.
So the question is this: if your website is only costing you money, then why are you still running it?
By using SEO services, you’ll be able to make sure your site not only stays on top of the rankings and brings your business more leads, you’re also making sure that you aren’t wasting money.
The Benefits of SEO for You
All of the above are good reasons to invest in search engine optimization.
The problem is that finding the service which keeps you going can be hard. Not every SEO provider has any interest but their own wallet in mind.
That’s why when it comes down to it, you need to make sure that you invest your hard earned money with a reputable provider.
We can’t all be SEO experts in addition to running our business. It takes time and expertise to keep things updated on a constant basis.
If you’re local to the Chicago area, then contact us and we’ll get together to see what we can do for you.