Owning a small business nowadays also means building a website. Most new customers find your business through an online search, no matter your industry.
15% of Internet users in the United States perform at least one search daily with nearly 50% performing at least one per week. That translates to millions of users (and potential customers) interacting with search engines every day.
You can use both local and organic SEO to appear in relevant searches and capture the attention of consumers.
Learn all about the differences between local and organic SEO as well as the best situations to use one versus the other below.
What Is Organic SEO?
Organic search engine optimization (SEO) refers to the digital marketing strategy of optimizing a website to make it rank higher on search engine results pages (SERPs). Each search engine has its own algorithm and specific things it looks for when completing a search, including:
External and internal linking
Backlinks to the webpage
Written content like blogs and product/service pages
Search engines like Google and Bing want businesses to provide relevant and quality information to users. They factor this into their rankings.
Great organic SEO lets these search engines know that your business can answer the query posed by the searcher. It will not, however, alert the search engines to your business’s location.
What Is Local SEO?
That’s where local SEO comes into play. Local SEO uses location signals to bring up relevant search results when a user wants to find a physical business like yours in the area.
Search engines take into account specific criteria for local searches just like they do organic ones, including:
Relevance to the search
Distance to the user
Links back to your business’s website (from other local businesses, directories, and business listings like Google My Business)
Where you list and the accuracy of your business’s name, address, and phone number
Social media mentions
Prominence in your industry
So if you own a brick-and-mortar business in Prescott Valley, AZ and you want to appear on SERPs when someone searches for “your type of business in Prescott Valley AZ,” you must focus on local SEO.
When Should I Use Organic vs Local SEO?
Whether or not you should concentrate on local or organic SEO marketing depends solely on the nature of your business.
Brick-and-mortar and all other businesses with a specific, physical location to receive customers need local SEO. These businesses depend upon people coming into their stores or headquarters to buy goods/services.
Online businesses and other businesses without a physical location do not need to worry about local SEO. They can concentrate all of their efforts on driving organic traffic to their website through content marketing and other online marketing strategies.
Brick-and-mortar businesses should also use organic SEO, but they receive more benefit from local SEO.
Grow Your Business using Local and Organic SEO Marketing
Now you know the differences between local and organic SEO. Search engines rank your business’s website according to the technique you choose. It’s important you provide the correct information in the right places to get the best results.
Do you own a small business?
Lucky for you, you can get help from the digital marketing experts at GmapsRocket Web Solutions. Our SEO specialists understand organic and local SEO, web design, and branding and how to use them to grow your business exponentially.