Digital health tech is predicted to grow 30% this year. This is why your medical practice needs to keep up with the times. The best way to start is with your website.
Your patients rely on your website for many things. They want to schedule their appointment, fill out patient forms, and even contact your customer service team on your website.
To ensure your website is up to par with these functions, your web design needs to support this. In order to have the best medical website, you need the best website designer. Here’s how to find the right one for the job.
They Have Experience Designing Websites for Other Healthcare Providers
Medical businesses and clinics have specific web design rules.
They focus on minimalism with a sleek and professional-looking design. The layout requires organizing the most important aspects so that they’re front and center, i.e. your services, the type of clinic you run, and even testimonials.
Many web designers offer a portfolio on their website that shows their past clientele. See if their experience includes medical businesses and take a look at the websites they designed for them.
They Know Your Needs
You may not figure this part out until after you consulted with the designer. Still, it’s important to emphasize.
Before working on your website, the designer will provide a questionnaire for you to fill out. This questionnaire asks for information such as your audience and any specific design details you have in mind.
This ensures you’re satisfied with your website and they design with the details you had in mind.
What if they don’t include a questionnaire? There’s a good chance there will be aspects of your website you won’t like or maybe the website won’t fit in with your industry at all.
They may even use a basic template for all of their clients, resulting in your website looking similar to another.
They Have Expertise in Responsive Design
57% of people won’t recommend a business with a poorly designed mobile website. But this point extends beyond a great mobile website. It emphasizes responsive web design.
Responsive design means the website looks attractive on all devices. This includes mobile and tablet as well as desktop. No matter the screen size, your website will look and perform well.
Designers who are skilled in responsive design know the design properties that result in exceptional web design across multiple devices. Choosing these designers will put your medical website on the top of the map.
They Understand Medical Technology
They may be a job for a developer or a marketer. However, it’s helpful if your web designer knows about the newest trends in medical technology.
The medical industry is under some serious innovation.
More doctors are opening up virtual practices so sick patients don’t have to visit their office. AI such as chat bots and even interesting “search your symptoms” functions are becoming popular.
And there are also key pieces of tech we already mentioned, the most important ones include online scheduling, filling out patient forms online, mobile check-in, ordering prescriptions online, and mobile bill pay.
Some designers can serve as developers, creating the code to insert these technological functions into your website. Even if they can’t do this, they can at least organize your website so visitors can easily learn more about their health.
They Use Interactive Elements Well
More websites integrate interactive elements in their design. The goal of these elements is to not only get people’s attention but to keep it so your visitors stay on your website longer.
The longer your visitors are on your website, the more you can increase your conversions and land more patients.
But a designer has to use interactive elements well. They can use design examples such as simulators, animations, quizzes, and illustrations.
But it’s easy to find a designer whose interactive elements don’t perform well; for example, they can slow down a browser.
You’ll also want them to use interactive elements in a way tailored to your industry, avoiding trendy and even cartoony aspects that make your website look unprofessional.
They Have Great Use of Visual Content
As well as utilizing text well, a designer should also use visual content well. Visual content adds that extra oomph to your web design. But the designer needs to focus on using great visual content use.
For a medical website, you want to avoid visuals such as neon colors, too many models, or anything overly artistic. The best medical websites have simple visuals.
This can include neutral color schemes, photos of you and your facility, and any other visuals that contribute to your branding.
You’ll also want to avoid stereotypical visuals such as medical stock photos.
In addition, too much visual content will throw off your website visitor. Your website should have a good balance of visuals and white space. This ensures your website will look attractive while not too distracting.
What about interactive visuals, such as a video or a slideshow? While these can benefit your website, ensure there’s no autoplay feature and the file sizes are small. This can slow down your website.
Find a UX Expert
UX, or user experience, is one of the biggest components of a successful website. This encompasses many aspects of your website related to helping your website visitors.
Examples of UX qualities you can use for a medical website include a map to the facility, a clear navigational layout, helpful content on the homepage, and a well-organized contact page.
Your website should offer this helpful information without looking crowded or disorganized.
All of Their Client’s Websites Look Unique
When you look at a designer’s portfolio, do you see individualistic websites or do they all look the same? A skilled designer who cares about their clients will do what it takes to create a unique website for all of their clients.
You don’t want your practice’s website looking like a carbon copy of another practice’s website. Don’t settle for anything less than a unique website.
They’re Knowledgeable in SEO
If you want improved search engine results, it’s best to hire an SEO expert. But your designer should know a thing or two about the technical aspects of SEO.
Google will crawl your website, finding elements that could make your website unfit for website visitors. This results in decreased search engine results.
What are some examples of these elements that can punish your website? Broken links and slow loading speed are common examples.
Gauge Their Customer Service
While you need a talented web designer, you also need someone who’s supportive and who cares about their clients.
As a medical practitioner, you care about the way you treat patients, right? You should settle for nothing less than a designer with great customer service.
Pay close attention to the way they talk to you. Are they understanding of your wants and needs? Do they work diligently to ensure they get the right design, even if you don’t agree to their first design?
Ensure They Create a Website for Your Specialty
All doctors and medical companies specialize in. Digital marketing agencies are the same way.
Most physicians specialize in one area such as gynecology, dermatology, cardiology or another specialty.
Ensure the designer creates a website for your unique needs and has an understanding of the healthcare specialty you work in.
For example, if you’re a primary care provider the last thing you want on your website is visual content depicting prescription drugs.
You’ll also want a section correctly depicting your qualifications. For example, if you’re a neurologist, you don’t want the visual content of patients undergoing surgery or claiming your specialty is in cardiology.
Include Other Marketing Information on Your Website
Your web design encompasses more than just attractive and visual aspects. Your website isn’t the only marketing material for your business.
You likely have social media pages, a blog, and other resources. Display this on your website.
Include a section for your positive ratings and reviews and encourage new patients to leave reviews. Include clickable social media links so your patients can follow your practice on social media.
Do you have a listing in any healthcare websites, such as Healthgrades and RateMDs? This is also good to display on your website’s homepage.
Get the Best Medical Website Today!
There are a lot of talented doctors in your niche. That’s why the best medical website is essential to establishing a reputation as an authority in your specialty. In order to have a great website, you need to find an exceptional web designer specializing in healthcare marketing.
This advice should help you find a web designer. From designing a website for your practice to proving experience designing medical websites, there are many ways you’ll know a web designer is right for your website.