Google allows you to set up a business page where you can give your business address, details, photos, and link to your website. It allows customers to leave reviews via Google, and potential customers can Google your business for reviews, directions, and bookings.
It is also completely free! A Google My Business page is essential to running a business in the modern world.
There are 2.32 billion Facebook accounts. A Facebook business account allows you to advertise your business in a cheap and targeted manner. This means you are only being charged for the outreach your post actually makes, and thanks to the targeting features, you are only paying to hit relevant people.
Facebook Ads allows you to target age, gender, interests, and location to ensure your money doesn’t go to waste.
Other social media platforms work in a similar way to Facebook and can help with your digital marketing campaign.
Set up a staff bonus program and publish it throughout the company so staff know exactly what they could be rewarded for.
It could be monthly movie vouchers, Amazon vouchers or restaurant vouchers. If you’re stuck, then just ask your employees about what time of rewards would work for them.
An annual bonus scheme would incentivize staff to work hard all year. Many companies offer an annual bonus that lands in December.
The winners could be decided from anything; the highest number of sales, the highest revenue of sales, % of telephone answers, % of satisfied customers, biggest improver, etc.
Make goals that are fun, achievable and that benefit the company too.
Content marketing is the creation and distribution of readable, relevant and consistent content that attracts a reader and engages potential clientele. Great content can generate sales leads and find your customers. It can also work as an advertising tool.
Content marketing is a long-term commitment that leads to sustainable growth in your business. It can be in the form of blog posts, videos, podcasts and more.
Following Our Small Business Marketing Strategies Will Help
There are many other marketing tools out there that should be considered when starting up a business. All social media platforms should be explored, Google Ads & Analytics, your business website, email database, and traditional print can offer a balanced marketing campaign.
If you’re starting up a business, get in touch today to see how we can help develop small business marketing strategies to suit you.