But it’s not only about gaining your place on page one. The higher you rank the more traffic your website will receive. The top spot gets 33 percent of traffic, while this drops to 18 percent by the second spot.
But it’s not easy to make it to the top spot without expert advice. Google’s algorithm is always changing and emerging trends in SEO mean that you constantly have to adapt.
That’s why we’ve put together this guide on how to rank higher on Google. Keep reading for our top expert advice!
1. Long-Tail Keywords and Phrases
Are you struggling to rank on Google for the top keywords in your niche?
You probably need to switch to long-tail keywords to improve your ranking.
What are long-tail keywords?
They are longer than normal keywords. It usually makes up a whole sentence rather than a short-form search term. The higher the number of words that make up the search allows you to target a specific audience for your content.
If you’re a small business, it’s really hard to rank for generic search terms, compared with long-tail keywords.
For example, the “SEO company” search term is highly competitive. Any company marketing themselves as SEO experts is competing for this.
However, “SEO experts in Arizona” is more specific and targeted. We’re only targeting clients searching for SEO expertise in the specific location. There’s no point in promoting our services to clients in New York City.
You really don’t want to waste your time and resources producing content optimized for a keyword nobody is searching. You need to make sure you do some research into what your target audience is Googling.
How do you find out what people are searching? Well, there are a bunch of different online tools you can use.
The most popular keyword tool is Google’s own Keyword Planner. It’s a free-to-use service. All you have to do is sign up for a Google AdWords account.
You just need to enter the keywords, can the tool will generate keyword suggestions. You’ll also receive information about the monthly traffic for each keyword.
The best keywords are those with high traffic volume and low competition from other websites.
3. SEO-Optimize the Title Tags
Do you know the title of your page that comes up on Google’s search engine results page?
This is called the title tag. You need to make sure that’s SEO-optimized for the keywords that you’ve discovered have the greater traction.
It’s important that Google’s algorithm identifies what your website is about from your title tag. But it’s also effective at informing online users about your site. The best tactic is to include the keyword search term at the start of the title tag.
And remember, make sure you have an attractive headline to tempt users to click too. This also means you need to keep it short and sweet. If you have the title tag over 65 characters it won’t appear on Google’s results page in its complete form.
4. SEO-Optimize Meta-Description
It’s not only your title tag that appears in Google’s results page. You also need to optimize the meta descriptions for SEO purposes.
The meta description is the text underneath the title tag. It’s usually made up of approximately 150 characters. It’s used to provide a summary of the website.
If the searched term or phrase appears in the meta description, Google is more likely to display it.
And don’t forget to include a call-to-action (CTA). A CTA can drive users to click on your website.
5. Adopt a Brief and Effective URL
Have you ever thought about whether your URL is SEO-friendly?
You need to make sure the URLs for your web pages are brief and effective. And always include keywords.
You want users to be immediately able to identify what the website is about. That may only include your business name.
A poor example of a URL include:
That’s not helpful at all. It’s really unclear what the website is about.
But you also don’t want an overly long-tail URL structure either. For instance:
Whereas, a good example of a URL would include the following:
You don’t have to be really inventive and creative. Keep it short and simple.
6. Get a Blog
If you don’t already have a blog for your website, you’re missing out on a lot of potential traffic.
Blogging is a really effective way of optimizing your website for SEO purposes. If you produce top-quality content for your website, you can share on social media to establish yourself as an authority in your niche.
You can also integrate your long-tail keywords seamlessly into your blog content. Without a blog, it’s difficult to know how to include long-tail keywords on your website.
And lastly, you can develop your link-building strategy. By producing great content, you can attract another authoritative website to link to your website. Google views links from other credible websites as a reference that you’re producing quality stuff.
7. Include Subheadings in Your Text
You need to include subheadings in your text. Your subheadings need to be SEO-optimized with keywords and phrases.
Google makes use of subheadings to figure out what your web page is about. This allows Google is rank your web page accordingly.
But it’s not only for SEO purposes that you should include subheadings. You can also use subheadings to break up your text to improve the reader experience.
If your web page requires over 10 seconds to load, you’ll likely to frustrate your target audience. People will simply go elsewhere to find the same content or purchase similar products.
If your loading speed is particularly slow, you won’t get far enough to frustrate users anyway. According to Google, loading speed is another key factor determining your ranking on the Google results pages. That means if you want to rank high on Google, you need to have a fast-loading web page.
There are a number of things you can do to reduce the loading speed of your website. These include:
Fewer images and videos
Responsive web design
Remove any excessive plugins
By improving the speed of your website, you’ll surely see the benefits to your search engine rankings.
9. Choose HTTPS
HTTPS stands for Hypertext Transfer Protocol Secure. Confused? You don’t need to be.
HTTPS is an extension that allows for a secure communication through a computer network. It’s widely used. But if you don’t use it for your website, Google will definitely penalize you.
Google promotes websites that improve the user experience. By providing an encrypted connection between the browser and server, HTTPS ensures your data is safe. Show that your website is really trustworthy by choosing HTTPS.
In the Google algorithm updates from 2015, mobile-friendly websites have been boosted. If you don’t have a mobile responsive website, you’re missing out on potential customers.
Make sure your website is optimized for mobile device users. You can do this by ensuring you have optimized web design that allows users to access your website on the go.
How to Rank on Google?
Now you know how to rank higher on Google with our 10 expert advice tips on SEO. From switching to a mobile-friendly website to improving the loading speed of your website, you can improve your rank on Google.
That’s why you need to hire a professional SEO company to help you rise to the top spot on Google’s results page. Get in touch with us today for more SEO and digital marketing advice to get you to the top.