As such, there are many things you can do that will help you take your business and its success into your own hands. One of the best things you can focus on is digital marketing.
When you learn more about digital marketing trends, you will have the chance to grow your business on your terms, and make the absolute most of it. The more you look into embracing digital marketing in 2020, the easier it will be to reach a wide audience.
To learn more about the trends that matter right now, read the following guidelines.
Why Do I Need to Stay on Top of Digital Marketing Trends?
So what’s the big deal about digital marketing?
First off, it’s a digital world, and people are locked into their devices more often than not. When you learn how to reach people digitally, you can leverage this attention and make more money than ever.
Using the best up-to-date digital marketing trends will allow you to grow your revenue and find more fulfillment about the work that you do.
What are Some of the Hottest Digital Marketing Trends to Know About?
Now that you know exactly why using the best digital marketing trends is so important, you will need to take the time to embrace these trends. The tips below will help you use the trends that matter the most.
1. Search Engine Optimization (SEO) is still crucial
Because the world is online, you need to find the best possible ways to reach your audience across the web. Right now, Google is the biggest platform when it comes to web searches. if you can rank highly in Google, you will be able to get your fair share of traffic and take your website to the next level.
Because of this, the practice of search engine optimization is incredibly important. The more you know about SEO keywords and practices, the better traction your business will gain.
In the 2019 world, you need to adapt to new search engine optimization practices. For example, in 2020, you will need to be prioritizing mobile indexing.
The vast majority of the world is beginning to search on their mobile devices more than on computers. When your site is SEO friendly across mobile searches, you are gaining more real estate across the web.
It is also important to keep up with 2019-friendly SEO trends, such as moving your page speed, getting your entire brand ranked, and optimizing for Amazon search.
It’s definitely important that you embrace local SEO as well.
The more optimized you are locally, the more you can attract people in your area. This way, people can find your business and very quickly punch in directions to get to you.
2. Keep blogging and getting better at it
To this day, keeping a blog is one of the most important marketing strategies you can follow.
Marketers have tried to say that blogging is dead, but this couldn’t be further from the truth. When you have a blog, you have a constant stream of content that is included in search engines. It allows you to diversify your brand and reach across the web, and you are better able to hit your target audiences.
Content is the most important digital marketing strategy right now, and people are voraciously reading blogs.
First of all, figure out what makes your blog unique so that you are able to figure out a common hook and theme. Next, practice your writing and begin expressing yourself in interesting ways.
The clearer you are able to convey information in a long-form format, the easier it will be for you to gain some serious traction with your blog. Make sure that you are also adding multimedia to it and figuring out the best ways to use keywords in each of your posts.
3. Pick up a video camera and start documenting everything
Video content reigns supreme until further notice.
People spend hours and hours each day just watching video on their cell phones. Right now, YouTube is the second most active search engine.
When you are feeding the web high-quality video that tells stories, informs, and entertains, you are a few steps closer to really setting yourself apart as a brand.
The beauty of video content is that just about anybody these days can produce it. Every cell phone now has video ability and you are only a few seconds away from uploading it directly to the web. To become a content creator, start a YouTube channel and upload content as often as possible.
If you are carving out an audience by creating excellent videos, it becomes much easier to know yourself as a brand and attract people that are buying what you are selling.
You can also get the help of a video production team that can turnaround crisp, vivid, highly produced multimedia.
4. Talk to the People With a Weekly Podcast
Having a podcast can be the bread and butter for any entrepreneur. It allows you to reach a new audience and will offer you the opportunity to grow your brand.
It is also important to realize that people these days really love podcasts.
People spend a lot of headphone time and tend to have long commutes, so giving people great audio to listen to is an incredible idea.
A podcast gives you a chance to find your voice and grow your audience at the same time. Similar to creating video content, you can get started with a podcast by using just your cell phone. Do all you can to have interesting conversations on your podcast, as you continuously use it as a marketing tool.
5. Embrace voice search technology
Right now, voice search technology is on the rise, because people are making use of it at increasing numbers.
You can go anywhere in public right now and chances are that you will stumble upon somebody talking to Siri.
Since this is the way that people love searching for things these days, make sure that you are making it easy for them. When you embrace voice search technology with the way that people find you and use your multimedia, it streamlines the conversation.
As more sophisticated mobile devices are released, you can expect this trend to only continue. By doing your due diligence and using voice search technology to the best of your ability, you will always be ahead of the curve as well.
6. Make sure everything you do with your website is mobile optimized
It’s a mobile world, so all of your web content needs to be mobile optimized.
Simply put, you are only getting left behind if you fail to make your website mobile-friendly. This means that your site should be designed in a way that is easy to navigate whether you have iPhone or Android.
Take the time to create video and multimedia that also shows up well on mobile devices. These designs and navigation principles should be tested frequently so that you are always getting the best from your web branding.
Having the help of a professional web designer will allow you to keep your site mobile optimized, more than anything else.
7. Get the most of your e-mail marketing strategies
In 2020, e-mail marketing is very much here to stay.
This is the beginning of the sales funnel and allows you to monetize any brand when done properly. Give yourself the opportunity to bring in new subscribers to your e-mail list by first creating some content that people fall in love with.
For example, starting a fitness blog or YouTube channel attracts people that learn from you. Once they like your content, they will gladly sign up for your e-mail list in order to receive a free longer-form piece of content, such as an audiobook or eBook.
When you want to market in 2020, it’s important to use the best e-mail marketing platforms, while also studying your analytics and consistently giving your subscribers what they want.
8. Expect Artificial Intelligence (AI) to stay a hot topic
Right now, Artifical Intelligence (AI) is expected to grow into a $7 billion industry within the next 3 years or so.
Companies are getting on board with AI increasingly, and it is soon going to permeate every part of our regular lives. Thankfully, there are several ways you can use AI for your company — to include solving internal problems, streamlining supply chain decisions, and setting up algorithms that help you make the best hiring choices.
The more you embrace AI now, the easier it’ll be for you to capitalize on these ideas as the years go on.
9. Learn how to use each social media platform differently
Social media is a tool that isn’t going out of style anytime soon. However, you can market using social media when you recognize the differences and nuances among different platforms.
Trying to use Facebook the same way you use Instagram is a recipe for failure.
Not only do these platforms have different assets and liabilities, but they also have different audiences. Certain marketing strategies on one platform won’t work at all on the other.
However, providing value is the baseline for any kind of marketing, and you will always get results from social media marketing when this is your priority.
10. Make use of virtual reality technology
Companies are finding ingenious ways of using virtual reality.
You can do the same, no matter the size or type of business you run. For example, if you run a clothing store, you can use VR to help people try on outfits digitally.
This sort of thing is about to become par for the course, so you can attract lots of customers when you start using these sorts of innovations right now.
11. Start using chatbots
When you make great use of chatbots, you can talk to people around the clock.
A chatbot can many times be indistinguishable from a live customer service representative. So people will receive the attention that they need without you having to hire as many people.
This gives you a chance to lower your overhead costs, and your customers will be better served. Chatbots are getting more and more sophisticated, and will only keep learning and improving the more that you use them.
12. Figure out some cool ways to start going live
It’s important that you also start live streaming and figuring out the best way to capitalize on this.
This is the next evolution for video technology and is a great way for you to reach a new audience. When people know that they can count on great content from you when you go live, it becomes an intriguing way to start sharing yourself with people.
There’s a reason that the top social media brands go live regularly on platforms like Instagram and Facebook.
13. Use push notifications to your advantage
Finally, you can expect 2020 to be the year of the push notification.
These notifications can get your attention when someone is using their mobile device, and there are plenty of web browser notifications that you can create.
Getting someone to accept your push notifications is similar in value to getting them to sign up for your e-mail list.
Use these notifications wisely so that you can stay on people’s radar without harassing them or bogging them down with alerts.
How Can I Get the Most Out of My Digital Marketing?
When you want to get the most out of your digital marketing, the key is to be as consistent as possible. You need to always be auditing and perfecting your techniques to be sure that they’re consistently working.
Most importantly, hire the help of a marketing professional that can execute these tips for the best.
Make Use of These Digital Marketing Trends
Using these digital marketing trends can help you in 2020 no matter what sort of business you run.
By following these tips, you will be well taken care of. Keep perfecting your techniques and get professional help when you need it.
We’ve got you covered anytime you’re looking to get the most of your digital marketing needs. Take the time to contact us anytime you need help.